Webinar

TechTaste | IMA and Saudi Coffee Company

  • Duration 11 min

  1. Mohammed Zainy

    CMO at Saudi Coffee Company

  2. Hicham Lhassani Lkhalfi

    Head of Commercial Factory at Saudi Coffee Company

  3. Michelangelo Parro

    Regional Sales Manager at IMA Coffee

TechTaste | IMA and Saudi Coffee Company

One of the Middle East’s most ambitious coffee projects is taking shape in Saudi Arabia. Saudi Coffee Company is building a fully integrated coffee ecosystem, from coffee cultivation in Jazan to a state-of-the-art manufacturing facility designed to serve both its own brands and strategic partners. In this episode, Mohammed Zainy, CMO, and Hicham Lhassani Lkhalfi, Head of Commercial Factory, explain how IMA is supporting this vision with advanced roasting, capsule, and packaging technologies, helping to create a production platform built for quality, scalability, and future growth. “To offer best-in-class services, we needed to partner with a best-in-class technology provider. That’s why we chose IMA.”

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