Webinar

TechTaste | IMA and Coffee Development City

  • Duration 6 min

  1. Mohammed Alfakeeh

    Head of Investment at Coffee Development City

  2. Michelangelo Parro

    Regional Sales Manager at IMA Coffee

TechTaste | IMA and Coffee Development City

Saudi Arabia is not simply growing its coffee industry: it is building an ecosystem. From coffee cultivation in Al Baha to advanced roasting and packaging technologies, Coffee Development City is investing in a long-term vision that combines local production, sustainability, and industrial innovation. For IMA, being part of projects like this means much more than supplying equipment. It means working alongside customers to design production systems that can grow with their ambitions. As Mohammed Alfakeeh, Head of Investment at Coffee Development City, explains: “Beyond technology, IMA took the time to understand our long-term targets and ambitions.”

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