TechTaste | IMA and Marouf

As Marouf for Food Industries expands across the GCC, investing in a new production facility in Saudi Arabia, choosing the right technology partner has become a key part of its growth strategy. With a fully integrated coffee business, from sourcing and roasting to packaging and retail through more than 80 cafés, Marouf relies on quality and consistency at every stage of the process. In this episode the Franchise Manager Bassam Abu-Odeh explains why Marouf chose IMA’s integrated roasting and packaging solutions to support its expansion and produce the high-quality coffee the brand is known for. “We always go for the highest quality in every process and at every step.” Discover how Marouf and IMA are supporting the company’s next phase of growth.