Webinar

TechTaste | IMA and NPS, part of Najjar Group

  • Duration 6 min

  1. Tarek Kassab

    General Manager of NPS, part of NAJJAR Group

  2. Michelangelo Parro

    Regional Sales Manager at IMA Coffee

TechTaste | IMA and NPS, part of Najjar Group

With decades of experience and exports reaching more than 45 countries, NPS, part of Najjar Group, is one of the Middle East’s leading coffee manufacturers. Today, the company is expanding its operations in Saudi Arabia, strengthening its production capabilities and broadening its portfolio, from espresso and Turkish coffee to drip coffee, private label solutions and new product categories. In this episode, the General Manager Tarek Kassab explains why NPS selected IMA to support the development of its Saudi production facility and how advanced roasting technologies are helping the company deliver the consistency and quality its customers expect. “Consistency is the main strength of the IMA production line.”

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