IMA presents the new imagroup.com website 

Ozzano dell’Emilia (Bologna, Italy) – March 23, 2026 

IMA Group announces the launch of the new imagroup.com, a fully redesigned digital project created to meet the transformation of the industrial B2B market and the new ways in which users search for, discover, and evaluate complex solutions through digital channels. 

The new platform introduces a fully user‑centric navigation model, integrated with the company CRM and equipped with advanced tools to enhance visibility, interaction quality, and the generation of qualified leads. 

A new standard for digital communication in industrial B2B: from navigation to dialogue 

In the context of manufacturing sectors with high technological complexity, users no longer look for a simple catalogue of machines or technologies, they seek guidance, clear decision-making paths, and the ability to quickly identify the most suitable solution for their operational and strategic needs. 

The platform has been designed with the major shift in digital experience in mind: today’s users no longer want to “browse” a maze of menus, they want to ask questions and receive answers to make evaluations. 

The new IMA website tries to address this need by completely renewing the traditional technical catalogue approach and replacing it with a system based on: 

• user needs, with intuitive consultation paths; 

• different decision-making levels (CEO, plant manager, engineers, buyers), each supported by tailored information paths; 

• guided search, with intelligent suggestions for technologies, machines, lines, services, and editorial content; 

• solution‑based logic, helping users identify specific answers quickly. 

A user journey designed to position IMA as a one-stop‑shop supplier 

IMA, while highly dedicated to the pharmaceutical world, operates as a global group across many industries. The new information architecture highlights this breadth while making it easier to navigate, enabling users to move seamlessly from an overview of a sector to the exploration of specific technologies and down to detailed machines and integrated lines. 

Structured lead generation: a website that becomes business infrastructure 

One of the most innovative aspects of the project is the full integration with the company CRM, transforming the website from a simple informational touchpoint into the operational core of global lead generation. 

This integration allows complete tracking of user-generated requests directly into the CRM, with automatic assignment of leads to the relevant departments, enabling increasingly precise measurement of KPIs related to digital investments. 

This infrastructure enables IMA to move from a “formal” lead management approach to a structural, scalable, and data-driven system, essential for an innovative company that is totally at the service of its end users. 

A continuously evolving ecosystem 

The goal is to build a dynamic platform, ready to grow alongside the company and future market developments. In the coming months, the site will continue to evolve with enhancements to the internal search engine, intelligent filters, multilingual content, and additional UX developments based on user behavior. Precisely in the awareness of an evolving system, the site is open to the integration of communicative innovations and to receiving new questions. 

New IMA Private Area 

Alongside the launch of the new global website, IMA is also introducing a new, fully redesigned Extranet to improve the management of protected content, access to communities, and the use of dedicated digital services for customers and stakeholders. 
This modern platform evolves from the current IMA Connect area to provide the Group with a scalable solution deeply integrated into the corporate infrastructure. 

The new Extranet is built on the same cloud platform that hosts the Customer Service Portal and future Customer Rooms, ensuring greater consistency, standardization, and security in the digital experience, as well as stronger integration with IMA’s internal processes. 
Access is managed through Microsoft’s authentication provider and requires an approval process to join various communities, ensuring that every user is verified and identified by the responsible team. 

This clear and scalable model enables IMA to manage sensitive content, customer collaborations, and high‑value materials more efficiently, while ensuring a smooth and consistent user experience across all digital channels.